Think of E-commerce platforms. The chances are that the examples that come to your mind are all B2C companies. While there is a general perception that E-commerce is merely used for companies that cater to end consumers, this is far from the truth.
Instead, a b2b ecommerce solution is now considered to be a road to success for B2B companies. There are various b2b platform examples in the market with Magneto and Shopify being two of them. That’s right. Shopify also caters as a b2b wholesale platform. Shopify b2b has been made for this sake.
What is b2b platform and why you need it?
If you are a B2B company, you need to invest in any of the top b2b platforms. A b2b platform is a digital solution that allows you to conduct your transactions online. If you invest carefully, you can get much more value out of it. It can help in improving the customer experience through the ease of transaction delivered. Whenever you are choosing a b2b platform, make sure to conduct a b2b Ecommerce platform comparison. This allows you to gauge the various aspects of the platforms and select one which best suits your needs. Generally, Shopify is considered to be the best option on the market.
Key Factors to Compare
To get the most out of a b2b platform, you must conduct a comparison based on the following factors:
- Data syncing. The best platform is one which syncs all customer data on multiple channels. Remember, every B2B customer is also a B2C customer in another equation. Some parts of consumer behavior remain the same. And one such similarity is that both shoppers are known to hop from one channel to another. By syncing data across platforms, the E-commerce solution can deliver an integrated experience.
- Back-end integration. Regardless of how much value you derive from the b2b platform, the fact remains that it is merely one of the many touchpoints. While it monitors and delivers a quality purchase experience, you must also think about pre and post-purchase experience. Some b2b platforms are equipped with backend integration that controls pre-purchase experience as well. The extent of this integration should be assessed.
At the end of the day, your goal should deliver the best experience possible to your customers. Any b2b platform that helps you in doing so is a viable option.